Signal Workshop
Collaborative By Design


Passion. Experience. Results.


Signal Workshop was founded on core principles:

  • The nature of work itself is changing. The world is fast-paced, continually evolving, always seeking innovation and data is an inherently critical part of that — and it’s not going away.

  • Data is a team sport. Collaboration is the most effective way to tackle complex problems by applying the expertise of multiple disciplines.

  • Integration of design thinking principles and data operations is a powerful combination. Harnessing the power of data requires a rapidly evolving set of technologies, strategic and tactical capabilities at the individual and organizational level. It’s an increasingly powerful competitive advantage.

Building a data culture of teamwork and collaboration generates powerful outcomes by applying the expertise of multiple disciplines to complex data problems. Gone are the days when any one individual can take full advantage of the benefits data can bring to your organization. A team is necessary. Signal’s workshops provide ample opportunity to learn and practice the development and application of the expertise of multiple experts through processes designed to build, increase and enhance your organization’s data fluency and analysis skills.

Signal has the most passionate, talented and successful experts in the business. Our principals and partners are published authors (O’Reilly Media, Wiley, Johns Hopkins), PhD Faculty (University of San Francisco), industry certified professionals (MBA, PhD, CCP, PMP), former Chief Data Officers (Metro Nashville), experienced consultants (Cap Gemini), Open Data Coordinators (City of Memphis), and designers, authors, and executives of strategic learning content for multiple organizations.


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Principals and Partners


Robyn R. Mace

From working in three local governments in two states managing her own infotech practice in 1999, Robyn has designed educational and professional development opportunities for over 20 years. She made headlines in 2016 as Nashville’s first Chief Data Officer, and helped to usher in a new perspective on civic engagement into Metro Nashville government operations. Robyn has hands-on experience with how technology affects data operations in a wide variety of organizational types. Aligning organizational activities with goals driven by data-informed decision making is Robyn’s raison d’être.


Rutgers, The State University of New Jersey (Newark)
Ph.D., “Controlling Computer Crime”

University of Pennsylvania, Wharton School
M.S., Criminology and Criminal Law.
B.S., Economics

• International Association of Privacy Professionals, Member
• American Society for Industrial Security (ASISOnline), Member
• Information Systems Auditing and Control Association (ISACA), Member
• Certified Protection Professional, 2005-present


Kord Davis

Kord is a former Principal Consultant with Cap Gemini and has spent over 20 years providing business strategy, analysis, and technical consulting to over 100 organizations of all sizes from startups to Fortune 100 in industries as varied as technology, government, energy, travel, healthcare, food and beverage, and academia. He is inspired by the passion that people have for using data to improve the quality of life.

Author Ethics of Big Data (O’Reilly 2012), a recognized expert on data practices delivering workshops and seminars on big data topics. He is co-founder of design thinking collaborative working group Design+Strategy based in Portland, Oregon since 2010. D+S is dedicated to providing education, resources, and generating awareness of the tools and methods of design and visual thinking. Design+Strategy published the State of Design Thinking report in 2015.

Experience with enterprise-level programs, project-based initiatives, startups, digital agencies, and non-profits. In industries as diverse as SaaS, mobile applications, supply chain data modeling, high tech manufacturing, healthcare, travel and tourism, energy, and education.

Integrating a professional background in telecommunications and an academic background in philosophy, he brings passionate curiosity, the rigor of analysis, and a love of how technology He is deeply passionate about how the marriage of design and appropriate technology can help people and organizations work more effectively.


Reed College
B.A Philosophy

•Peter Block Flawless Consulting certification
•Enterprise Transformation & Workshop Facilitation certification, Cap Gemini
•Supply Chain Data Modeling certification, i2 Technologies


Sada Naegelin

Sada believes in the power of design thinking to solve problems and provide a valuable perspective, where empathy, observation and iteration are key. She has led design thinking workshops for a variety of sectors from science to philanthropy, from rural municipalities to international tourism. She has facilitated groups ranging from small leadership teams to collectives of industry leaders.

She excels at building relationships and mobilizing groups to create impact. As a design strategist, she brings a systems thinking perspective to designing innovative solutions. With over 10 years of experience in business development, nonprofit management and network development, her innate curiosity paired with her collaborative nature drives her to seek out new challenges and enables her to nimbly shift from working with global non-profits to Fortune 500 companies, including Frontier Communications, 3M and Avery Dennison.

When she is not geeking out on all things design thinking, she’s an active member of the modern dance community in Portland, OR, where she lives with her husband and their 13-year-old blue heeler.

California College of the Arts
M.B.A, Design Strategy

The George Washington University
B.A. English Literature


Vijay Mehrotra

Professor Vijay Mehrotra serves as a professor of Business Analytics at the University of San Francisco, where he has recently developed an innovative module for his MBA students that is focused on Customer Success Management (the first such academic program in the world). He also leads the Business Analytics concentration within USF's MBA program and teaches courses in Business Analytics, Predictive Modeling, and Data Mining.

Since 1992, he has been active in the world of analytics, technology, management, and innovation.  Prior to becoming a professor, he spent more than a decade working full-time in Silicon Valley as an analytics consultant, entrepreneur, and executive.  Since 2010, his column “Analyze This!” has been published in every edition of Analytics magazine. In addition to his teaching and research, he regularly advises and invests in early-stage technology start-ups and consults with companies large and small on their use of data and models. In addition, he regularly performs as a public storyteller at venues across the San Francisco Bay Area. 

Stanford University
PhD, Management Science and Engineering

St. Olaf College
BA, Mathematics, Economics, and English

San Francisco Giants
Season Ticket Holder


Courtney Nash

Seasoned content, event, and digital experience expert with 16+ years in content creation, acquisition, research, strategy, and execution. As someone who used to study the neuroscience behind how people learn, Courtney is now paying close attention to the interaction between computers and humans, and their often unexamined consequences.

Courtney is a systems thinker who is skilled at weaving narrative with technical content tailored to an organization's strategic goals.

Previously Courtney was Director of Content Strategy at Fastly, and before that Director of strategic content for O'Reilly Media, running 5 international in-person events attracting thousands of attendees, hosting a bi-weekly podcast, and managing a multi-disciplinary content team focused on cloud computing, infrastructure, DevOps, and security. I possess a mad scientist mix of editorial, oratorial, narrative, organizational, research, and strategic skills.

University of Illinois

Reed College
BA, Psychology


Jay Cohen

Jay's guiding principle is "Make things better."  He's been delivering large-scale projects and designing project environments for over 20 years.  Solid project management fundamentals and analytics-based planning and measurement are the foundation of successful project delivery. He's advised and established collaborative project environments in a variety of industries including manufacturing, entertainment, health care, and public utilities. In 2013, he served as the program manager for the launch of the Silver State Exchange, the Nevada state exchange as part of the Affordable Care Act.

Currently Senior Advisor for Analytics and Program Management at Southern California Edison, Jay was previously a Development Director at Electronic Arts, Director of Planning and Portfolio Management at The Word & Brown Companies, and has consulted independently for major pharmaceutical companies, county governments, and educational institutions.

When not geeking out on business operational data, Jay geeks out on baseball data.

Pepperdine University

Reed College
BA, Music